Hi! Another month has passed and I bring you a new blog post. Today I will talk about selling illustrated products online.

Most illustrators, at some point on our way, think about selling products with our illustrations, either at fairs and markets or on online stores. And it’s not a crazy idea, but there are certain things you should keep in mind before doing so.

The truth is that running an online store is a full job in itself. To make it work you must spend time designing the products, ordering them from suppliers, keeping control of the stock, creating, maintaining and updating the store, creating quality descriptions and photos of the products, doing some marketing, managing shipments, attending customer requests, designing the packaging … it is a lot!

In my case, I enjoy all those tasks and I also love illustration and product design, so I ended up opening an online store anyway.


Showing good photos, mock-ups and nice compositions will help you make your products stand out


But let’s get into it: I’m going to tell you a little about online stores. If you decide to sell products with your illustrations online, you have three options:

  • Create your own e-commerce: this option is the most expensive in terms of effort and money. Creating and maintaining your own website is more difficult and expensive than advertising your products on an external platform, and it will be harder for customers to find you. I would not recommend this option unless you already have a high sales volume that justifies it.
  • A platform with external production: platforms like Redbubble or Society6 allow you to upload your designs and they print them on demand (this means that when they sell a product they print and ship it). In return, you receive a percentage of the sale. This option works great if you don’t want to spend time managing a store, buying products, shipping… in exchange, the product options available are limited.
  • A platform with your own production: such as Etsy or Bigcartel. You have a platform that makes it easy to upload your products and in which there are already many registered users who can find them. However, you manage your stock level, what products and finishes you want to use, and manage the shipping and packaging … it is more personalized and, as you do most of the work, the platform takes a lower percentage of the order.


For me, the best option right now is Etsy. Etsy is a platform designed for small craft businesses and works globally.

The advantages over other platforms are:

  • Best prices: € 0.20 per ad every 4 months and 5% of each order (it may be more if the customer uses Etsy Payments to pay, but this also allows us to accept many different payment methods so it benefits us in the end).
  • Large volume of users, it is the most used platform to buy handmade and vintage items.
  • Easy and quick to set up, you can upload your ads and configure your store in a matter of minutes.

Now, they don’t pay me to write this. Actually, I started on Etsy a few years ago, I closed and switched to another platform, but finally I have ended up going back because I consider it to be the best option available right now.


You can see my shop at


At this point I had planned to prepare a video tour of my Etsy store in which I was going to tell you in more detail which products I have and how I prepare orders, but due to technical problems with my computer it was impossible for me to finish it and you will have to wait a little longer. However, I can show you this brief intro that I have in the store:

This is a big topic so I can dedicate another post to it if you are interested, but for now I leave you with some basic tips:

  • Your products will not sell on their own. You already upload your illustrations to Instagram from time to time, why not take the opportunity to advertise your store? Start with your friends and family, advertise in Facebook groups or in your coworkers WhatsApp group. Let others know that your store is active and full of amazing products.
  • Take care of the packaging. A beautiful package will make the customers feel like they are opening a gift and they will open it with much more enthusiasm. If you use eco-friendly packaging, advertise it too! That will give added value to your store.
  • Be original! Your audience is made up of people who prefer artisan products that they can’t find elsewhere, so trust your creativity and surprise them.
  • Do not despair. Running an online store requires time, patience, effort and some money. We live in a very competitive world and the market is saturated with options, so do not worry if you don’t sell everything right away, you will start getting orders if you keep going.
  • Ask for feedback. This will help you on one hand to improve your store and your products, and on the other hand potential customers will trust you more if they see that other buyers have left good reviews.

And this is all for today, did you find it interesting? Do you have an online store or were you planning on opening one? What difficulties and joys has it given you? Comment on my profiles: Instagram , Twitter y LinkedIn


As I said at the beginning, I will publish only once a month, but recently I decided to try shrink paper and, as it was, I have made a video on the subject.

Here you have it (my videos are in Spanish since it’s more natural for me to speak in this language. Nevertheless, I’m working on learning how to add subtitles so English speakers can understand it too):

My final impressions are:


  • You can make different models from 1 unit, which is great for small online businesses.
  • You choose the finish, size … it gives many possibilities.
  • It is cheap and fun to use.


  • The bad part of the craft process is that it is time consuming, if you need many units I recommend that you order other types of pins.
  • There is always the possibility of mistakes.

Ans that’s that! Did you enjoy it? Is there anything els you’d like to know about this product? Would you like me to test another material? I’m all eyes and ears on Instagram , Twitter and LinkedIn

And if you liked the pins and want to purchase one, check out my Etsy shop.

When I asked on Instagram about which content should I upload to the blog, one of the first questions was about my working method, so today I am going to show you how I make an illustration from the idea to the final result.

I must say that the process varies a bit depending on whether the illustration is for me or for a commission, for the online store or for Instagram. The approach is different although the method is similar. I am going to use as an example an image that will become a print to sell in my Etsy store and I will do it with Procreate.

As you may have already noticed, my work in many cases is 100% digital. I like to work with ink and sometimes with watercolor but in the end I chose the practicality, speed and versatility that digital illustration offers. My main working tools are:

  • A pretty old and trotted Macbook pro
  • A wacom bamboo that I bought second hand many years ago
  • An iPad with apple pencil
  • Software: Adobe Photoshop on the laptop and Procreate on the iPad

I used to make sketches in pencil on a sketchpad, but now I do them directly in digital because that allows me to do, undo, scale, copy, discard and redo sketches much faster. Sometimes I even make the sketch digitally, I print it, then trace it and make the final illustration by hand with ink.

It has been a bit hard for me because I don’t particularly like being on camera, but I have managed to make a video to better show you the process (it is in Spanish, you can try the automate subtitles, sorry!):

Anyways this is my personal process, each artist has his or her own way of working and they all have their personal touch! Is your drawing process similar? Do you work in different ways? Tell me everything about it on instagram or twitter! ✨

First of all, I want to clarify one thing: doing nothing is a perfectly legitimate way to spend time. Having fun (by playing video games, browsing Instagram stories or watching The Simpsons chapters you know by heart) is not a waste of time.

I deal with the anxiety of the quarantine by being busy, by learning and working (especially drawing) all the time, but that does not mean that this is the way to go. Each one relaxes in its own way and all the options are correct, so choose how you want to spend your time and don’t feel guilty for doing either too little or too much.

That being said, here are some of the things I’ve done these days:

Domestika courses

It’s always nice to learn a new skill, and for those who don’t have time to enroll in long courses or attend classes, Domestika courses are a lifesaver. I have completed a pair of courses that I bought months ago but had not been able to start. Now, they have also opened a section of free courses to watch during the quarantine and there is something for everyone. Highly recommended!

Catch up on the to-read book pile

Honestly, it was hard for me to focus at first, but since I am really stubborn I didn’t give up and in the end I made some progress. Another fun idea? Buy the same book (or ebook) with your group of friends and then discuss it with them as you go along. Another option are audiobooks, but I cannot comment much on the subject since I have not yet tried them.

Create just for fun

I’m learning to separate drawing for work from drawing for myself. One way is to use techniques that I don’t normally use or that I haven’t used for a long time, like ink or watercolors. Another way is to change places (for example, drawing on the terrace or in the dining room instead of doing it on the usual workspace) and reward yourself with a cup of tea or some cookies, with music or with a movie to make it more festive. Bonus tip: any chapter of RuPaul’s Drag Race will cheer you up.

In this case, I updated an illustration from years ago with to my current style.

Take care of yourself and your home

It may seem silly but cleaning, tidying up the workspace or the cabinets, cooking more elaborate dishes, taking a long bath or any similar activity makes my mind feel that everything is a little more “in order” and relax. If you live with someone, taking care of them (and letting them take care of you) also makes you feel good, it is a win-win situation.

Work as if my life depended on it

This is probably the least healthy thing I have done these days, but as I said at the beginning I need to be busy with something all the time, and while I am drawing I have less mental space to worry about abstract things. That is precisely why I have tried to alternate work with the previous activities, with light exercise and with quite a few video calls.

I created new illustrated banners for my social networks on the first days.

In short, I haven’t had time to get bored! Again, these are some of the things that have helped me on a personal level. And you? How have you been during the quarantine? Have you learnt new skills, worked hard, or spent time on that much-deserved rest? Tell me on instagram or twitter!

How could I ever imagine that, when I first started thinking of writing this blog, that I would write the very first entries while being stuck at home in the middle of a global pandemic. Because the situation is pretty weird right now.

And I know as an illustrator that the greater part of my routine is still working from home and in isolation (luckily this has favored me having a designated space for work and to relax after the workday is finished), but still I’m suffering the fact that I’m not able to go for a walk, that I’m seeing the spring pass by on the outside through the window, the lack of human contact and the constant worrying for my friends and relatives, the anxiety that all this produces…

And that’s why I have decided to share something with you to help relieve this stress by doing what I do best: drawing. In the link below you can download for free two coloring sheets with illustrations. I’ve tried to add a bit of humor so we can have fun by coloring them.

Download the files


In other news, I have opened a Ko-Fi account

Ko-Fi is a crowdfunding site in which you can help several artist by small donations (or coffees). It’s easy, quick and it helps us keep creating and, more importantly, to do so with a smile on our faces.

You can help me out here

Hello world!


Welcome to my first personal blog

I know this all blogging stuff is a little old-fashioned now, but I have always wanted to write one, and now that I have set my mind to become an illustrator I have decided to start writing as well.

To be honest, I have never been able to keep a diary for much long, but this time I’m decided to succeed! As Jake the dog says, Dude, suckin’ at something is the first step to being sorta good at something.


So, what will you find in this blog?

I will write once a month (for now) about illustration, comics, design… I’ll give my humble opinion and share some tips about this subjects.

I will also talk about the latest projects I’m working on, show you part of the creative process behind my illustrations and the new products I’ll be uploading in my online store.

If you want to know a little more about me, here’s my social media networks:

Instagram    Twitter    LinkedIn